What’s in a name?

Inspired by my grandparents, Eleanor (“Nonnie”) and Maurice (“Mo”), our work combines strategy, organization, and vision (from Nonnie) with creativity, connection, and fun (from Mo).

Their balance inspires everything we do - thoughtful strategy with a human touch.

A woman with dark hair and a bright smile leaning against a wall in an outdoor corridor with blurred string lights overhead.

Meet Krista

Founder and Client Director

Krista founded Nonnie + Mo to give small and scaling teams the kind of all-in-one support they rarely have in-house - someone who can step in, deliver results, and care about the business like it’s their own.

Recognizing a growing need among small teams for a versatile, all-in-one resource - someone who can seamlessly step in, handle diverse tasks, and truly invest in the business without requiring the commitment of a full-time employee. With over 15 years of experience, Krista brings deep expertise and a passion for delivering compelling content and fostering authentic connections. She believes success is built on a consistent brand voice, meaningful community engagement, and strong relationships with both internal and external stakeholders.

Driven by her love for creating unique, memorable experiences and telling impactful stories, Krista's approach combines data-driven strategies with an understanding of how values and attitudes shape consumer behaviour.

Her career spans industries including tourism, law, tech, sports, arts & culture, and energy services, where she’s worn many hats in marketing, communications, events, human resources, and leadership consulting.

Krista saw a gap in the market for a trusted partner who could handle a wide range of tasks without the overhead of a permanent hire. Her ability to quickly adapt and integrate into her clients' teams, whether for five hours or forty hours a week, allows businesses to focus on growth while she takes care of the rest.